The Story Behind Luno

Hi, I'm Daniel, founder of LunoAir.

For more than 25 years, I've worked in engineering, construction and health & safety, helping organisations identify risks, protect people and create safer working environments. Managing risk has been my career.

But the reason I founded LunoAir wasn't because of my work. It was because of my daughter.

When my daughter Kate was young, she developed asthma and suffered with a persistent cough, especially at night. Like many parents, my partner and I spent years dealing with broken sleep, hospital visits and the worry that comes with watching your child struggle to breathe comfortably.

We tried everything we could to help. Medication, cleaning routines, bedding, and making our home as healthy as possible. Over time, one thing became impossible to ignore, her symptoms were often worse indoors and during the night.

That experience changed how I viewed the air inside our homes.

In my professional life, I was trained to recognise hazards that aren't always visible. Dust, fumes, gases and airborne contaminants can all present serious risks if they aren't properly controlled. It made me realise that the air inside our homes deserves the same attention.

We spend around 90% of our lives indoors, yet indoor air quality is rarely something people think about until it begins affecting their family's health, comfort or sleep.

LunoAir exists to help people better understand indoor air quality and create healthier living spaces through practical, effective air purification. We believe cleaner air can make a meaningful difference to everyday comfort, sleep and overall wellbeing.

The name Luno was inspired by Luna the Moon from Kate's favourite childhood programme, Bear in the Big Blue House. Every evening she would wait for Luna to appear and sing goodnight before bedtime. During a time when restful sleep often felt out of reach, Luna became a symbol of comfort, calm and hope. Those values continue to inspire everything we do.

LunoAir isn't just another air purifier company.

It's a brand built from personal experience, backed by years of health and safety expertise, and driven by one simple mission:

To help families breathe cleaner air, sleep better, and create healthier homes.