The storey behind Luno
Luno was created from personal experience, professional understanding, and a growing realisation that the air inside our homes can quietly affect health especially for children.
For many families, indoor air quality isn’t something they ever think about, until it starts to impact breathing, sleep, or wellbeing.
Where it began
Luno was founded by Daniel Wells, a health and safety professional and father.
When Daniel’s daughter, Kate, was born, she experienced asthma related breathing difficulties. Like many parents, Daniel focused on the most obvious and visible solutions: medication, cleaning routines, bedding, and general home hygiene.
What wasn’t immediately obvious was the role indoor air quality can play in respiratory health, particularly for newborns and young children whose lungs are still developing.
At the same time, Daniel was working professionally in health and safety, helping organisations identify risks that people often can’t see and put effective controls in place to reduce harm.
That combination led to a simple but important realisation:
Poor indoor air is an invisible risk in many homes and families are rarely given clear, practical guidance on how to address it.
An invisible problem in modern homes
Modern homes are designed to be energy efficient and well sealed. While this helps retain heat, it can also allow airborne pollutants to build up indoors.
Everyday activities such as cooking, cleaning, heating, burning candles, and bringing pollution in from outside can contribute to poor indoor air quality. Dust, allergens, fine particles and other pollutants can remain suspended in the air particularly in bedrooms and living spaces where families spend most of their time.
For children with asthma, allergies or sensitive airways, this can quietly affect:
Yet indoor air quality is rarely discussed in a clear or accessible way.
A health & safety mindset applied at home
Luno is built on the same principles Daniel has applied throughout his career in health and safety.
Indoor air pollution may be invisible, but it can still be managed when the right steps are taken. This doesn’t mean fear, panic or extreme measures it means awareness, education and sensible solutions.
Luno exists to bring this practical, professional mindset into everyday homes.
Why Luno was created
Luno was created to help families better understand indoor air quality and take meaningful steps to improve it.
The aim is not to overcomplicate the issue or overwhelm people with technical language. It’s to make indoor air quality easier to understand, easier to manage, and easier to improve particularly in spaces where children sleep, play and grow.
Why Luno is different
Luno is not a lifestyle brand, a trend, or a gadget driven business.
It was created with one clear purpose: to help families create cleaner, healthier indoor air in a way that is simple, reliable and effective.
Education before selling
Education is a core part of Luno’s mission.
Many people are unaware that:
Luno aims to share clear, honest information so families can
make informed decisions whether that leads to a Luno product or not.
The goal is understanding and empowerment, not pressure.
The meaning behind the name
The name Luno was inspired by Daniel’s daughter and the world of childhood.
As a child, her favourite television character was Luna, the moon a symbol often associated with calm, comfort and night time routines. That influence shaped the name Luno, reflecting the sense of care, reassurance and
protection that the brand stands for.
It serves as a reminder of who Luno exists to help families, and especially children.
A personal promise
Luno is personal.
If you’re considering a Luno air purifier and have questions, you’re always welcome to ask. If you need guidance around indoor air quality, Luno will help where possible even if that advice doesn’t lead to a purchase.
This brand wasn’t built to chase trends or quick sales. It was built to help families breathe easier.
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